Cultural gayness has a fraught history in pop culture. Ever since Aids began to pick off members of the queer cultural elite in the 80s, femininity and queer signifiers (ahem, like glitter) became red flags for disease and moral corruption. The tabloid media systematically crucified gay people, using these feminine signifiers as tracking beacons. Closeting oneself and cloaking one’s femininity became a matter of survival, and not just for celebrities. — Claiming Shawn Mendes is queer is an own goal for gay men, Brian O’Flynn, The Guardian, 28xi2018.