Like plants, fractals grow from seeds. But plants start with a small seed that gets bigger. Fractals start with a big seed that gets smaller. For example, perhaps the most famous fractal of all is the Koch snowflake. The seed of the Koch snowflake is step #2 here:

Stages of the Koch snowflake (from Fractals and the coast of Great Britain)
To create the Koch snowflake, you replace each straight line in the initial triangle with the seed:

Creating the Koch snowflake (from Wikipedia)

Animated Koch snowflake (from Wikipedia)
Now here’s another seed for another fractal:
Fractal stage #1
The seed is like a capital “I”, consisting of a line of length l sitting between two lines of length l/2 at right angles. The rule this time is: Replace the center of the longer line and the two shorter lines with ½-sized versions of the seed:
Fractal stage #2
Try and guess what the final fractal looks like when this rule is applied again and again:
Fractal stage #3
Fractal stage #4
Fractal stage #5
Fractal stage #6
Fractal stage #7
Fractal stage #8
Fractal stage #9
Fractal stage #10
I call this fractal the hourglass. And there are a lot of ways to create it. Here’s an animated version of the way shown in this post:
Hourglass fractal (animated)