Go Too Woke on an Egg

Goop to pay out over unproven health benefits of vaginal eggs

Goop, the new age lifestyle and publishing company founded by the [actress] Gwyneth Paltrow, has agreed to pay a substantial settlement over unproven claims about the health benefits of its infamous vaginal eggs. Goop’s website still claims that inserting the eggs into the vagina helps “cultivate sexual energy, clear chi pathways in the body, intensify femininity, and invigorate our life force”.

Its $66 Jade Egg and $55 Rose Quartz egg are still offered for sale on the site, but the company has agreed to pay $145,000 to settle allegations that it previously made unscientific claims about the eggs, and a herbal essence that it had said helped tackle depression.

It also agreed to refund customers who purchased the products from January to August last year. During that period it claimed the eggs could balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control, according to officials in Santa Clara part of a group of California district attorneys who filed the lawsuit. — Goop to pay out over unproven health benefits of vaginal eggs, The Guardian, 5ix2018.


N.B. The title of this incendiary intervention is a paronomasia on the old British advertising slogan “Go to work on an egg.”