An heretical Guardianista keyly critiquizes a core component of Guardianese:
I recently considered nominating for a board position on a professional association to which I belong, so I had a look at the biographical statements of the incumbents. One claimed to be “passionate about helping individuals, businesses, and communities thrive”, another declared “a particular passion for thought leadership and executive profiling”, and another revealed “a passion for social inclusion”. Yet another claimed “a passion about creating valuable career development opportunities for the profession”. The best was the one that stated, without irony, “a passion for working on meaningful projects”.
In days gone by, job applicants listed hobbies. These days, it appears candidates are expected to declare, not merely interests or things they like doing, but things they are allegedly passionate about. — Being enthusiastic is no longer enough. Now we must all be passionate, Paul Begley, The Guardian, 13/vii/2016.