It’s a mistake to think that Guardianese, the optimal dialect of keyly committed core components of the counter-cultural community, mandates optionizing on a permanent basis for the pretentious and polysyllabic. Yes, Guardianistas are addicted to phrases like “in terms of” and “prior to”, but they also like urgently throbbing monosyllables like “key”, “core” and “spike”.
These are unnatural words, taken from headlines, not from normal English. They reveal an important truth: simplicity can be pretentious too. The two aspects of Guardianese come together in phrases like “key indicator” and “core metric”. I would say that “vital sign” and “important statistic” are better and more natural English, but you can’t tell that by counting syllables.
And sometimes Guardianese doesn’t use any syllables at all… Guardianistas also like the stylistic trick of trailing dots. I find it cheap and irritating, so I’m glad that one of my favourite writers thought the same long ago. In his essay “Stories I Have Tried to Write”, M.R. James (1862-1936) said this:
In parenthesis, many common objects may be made the vehicles of retribution, and where retribution is not called for, of malice. Be careful how you handle the packet you pick up in the carriage-drive, particularly if it contains nail parings and hair. Do not, in any case, bring it into the house. It may not be alone… (Dots are believed by many writers of our day to be a good substitute for effective writing. They are certainly an easy one. Let us have a few more……) (“Stories I Have Tried To Write”, 1929)
In short: Don’t do dot…