Allus Pour, Horic

*As a rotating animated gif (optimized at ezGIF).


Performativizing Paronomasticity

The title of this incendiary intervention, which is perhaps my most contrived title yet, is a paronomasia on Shakespeare’s “Alas, poor Yorick!” (Hamlet, Act 5, scene 1). “Allus” is a northern form of “always”, “pour” has its standard meaning, and “Horic” is from the Greek ὡρῐκός, hōrikos, which strictly speaking means “in one’s prime, blooming”. However, it could also be interpreted as meaning “hourly”. So the paronomasia means “Always pour, O Hourly One!” (i.e. hourglass).